My Demon is quintessential k-drama; it’s glossy, sweet, feel-good, and switches the dial from comedy to drama on a whim.
The 16-part, 18~ hour epic follows the lives of Do Do-Hee (Kim Yoo-Jung), a highly successful CEO of a food and beverage company, and Jeong Gu-won (Song Kang), a demon, or Satan himself as the series would have you believe. This being a romantic k-drama, the paths of these two unbelievably beautiful idols cross – and yes, there is chemistry.

The crux of the main plot is essentially that Do Do-Hee is the heir to the throne of the Mirae Group of companies in which her own company sits, the chairperson role being left to her by her wealthy guardian, Madame Ju, in her will. A bitter power struggle in the family follows, and Jeong Gi-won is assigned to be her bodyguard after a chance meeting in his usual duties of taking souls for contracts.
The setting is contemporary Seoul; itself as flawless and breathtaking as its inhabitants. It’s perceived as a veritable wonderland, from its parks, subways and penthouses to the offices of its stars. This setting is populated by various supporting characters, who are all well-fleshed out with traits, interests, and backstories. The good people are good, the villains are suitably villainous, and subplots are given ample space to flourish.
In terms of plot development, general entertainment factor, and likeability, My Demon serves its purpose and in that regard succeeds. Its flaws are in its premise; Gu-Won is in no way evil incarnate nor the Prince of Darkness, but a being who can be won over by love. Unbelievable though it is, this is a series that is as sweet as the cakes that our protagonist Demon enjoys.
2023, Kim Jang-han, Kwon Da-som
6.0